For Race Directors & Event Organizers

Automate your

Your registration data is flowing. Now let AI draft your emails, plan your campaigns, and report on what’s working — so you can focus on race day.

Book a Discovery Call See How It Works
Persona-targeted
Multi-channel
Human-approved

Sound Familiar?

Your event marketing should keep up with your ambition

Writing the same emails every season?

Registration confirmation, early bird, last-chance, volunteer, sponsor — from scratch every year.

Social content falls off a cliff?

You post for a week after registration opens, then it dies. There’s always something more urgent.

No time for A/B testing?

There’s only one of you. You send the first version and hope for the best.

One message for everyone?

First-timers, veterans, relay teams, charity runners — they all get the same blast.

Can’t tell what’s working?

You’re logging into 4 platforms to piece together performance. Sponsor reports take a full day.

Sponsor reports are a nightmare?

Pulling engagement data, formatting reports, reconciling numbers across platforms — hours gone every month.

There’s a better way.

What We Build For You

Specialized AI agents that understand your event brand, your audience segments, and your channels — with human review before anything publishes.

AI Content Agents

Specialized agents for registration email sequences, social content for race promotion, and ad copy for registration drives. Each agent learns your event brand voice. Human review before anything publishes.

  • Registration email sequences
  • Social content for race promotion
  • Ad copy for registration drives
  • Persona variations (first-timer vs returning)
Core System

Campaign Orchestration

A coordinating agent manages your event calendar, maps season-long campaign timelines, and triggers content around registration milestones.

  • Season-long campaign timelines
  • Registration milestone triggers
  • Audience segmentation (first-timers, relay, charity, DNS)
  • Cross-channel consistency

Reporting & Insights

Analytics agents that track registration attribution, build sponsor-ready reports, and show you who opens, clicks, and registers — in plain language.

  • Registration attribution tracking
  • Sponsor-ready performance reports
  • Open, click, and registration analytics
  • Natural language insights

Before & After

See the difference

Without LEGWORK With LEGWORK
Your Business
Email content

Registration confirmation, early bird, last-chance — you rewrite the same emails from scratch every season.

Social media

You post for a week after registration opens, then go quiet until race week. No consistent presence.

Ad copy

One version of every ad. No time to write variations, so you run a single creative and hope it works.

Audience targeting

First-timers, returning athletes, relay teams, charity runners — everyone gets the same generic blast.

Campaign planning

No season-long timeline. Marketing happens in bursts — registration open, then silence, then a last-minute push.

Performance reporting

Logging into 4 platforms, screenshotting charts, formatting sponsor reports — a full day gone every month.

Your Business
LEGWORK
Email content

AI-drafted registration sequences — confirmation, early bird, last-chance, volunteer, sponsor — ready for your review.

Social media

A season-long social calendar with race promotion, training tips, athlete spotlights, and countdown content — drafted and scheduled.

Ad copy

Agents generate 5–10 ad variants per campaign — different hooks, audiences, and formats. You pick the best, test the rest.

Audience targeting

Segment-tailored messaging for first-timers, returning athletes, relay teams, and charity runners — each gets copy that speaks to them.

Campaign planning

A milestone-mapped timeline from registration open to race day — with content triggers at every key moment.

Performance reporting

Automated sponsor reports and campaign analytics — who opened, clicked, and registered, formatted and ready to send.

How It Works

Three steps to your AI marketing team

1

Discovery

We audit your marketing stack, map your event calendar, define your audience segments, and learn your brand voice.

2

Build

We configure AI agents trained on your event brand, audience segments, and marketing channels.

3

Run

Agents draft content tied to registration milestones. You review, approve, and ship.

Custom Pricing for Every Event

Pricing depends on your channels, content volume, audience complexity, and orchestration level.

Custom

Tailored to your event, channels, and goals

Let’s Talk
  • Dedicated agent team
  • All marketing channels
  • Persona-targeted content
  • Campaign orchestration
  • Performance reporting
  • Ongoing optimization
Book a Discovery Call

Every project starts with a free 30-minute discovery call. No commitment required.

Let’s Talk About Your Event Marketing

Every project starts with a free 30-minute discovery call. We’ll review your current marketing setup, identify where AI agents can have the biggest impact, and map out a system that fits your event.

No pressure, no obligations — just an honest conversation about what’s possible.

+1 (818) 447-6395

[email protected]

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