For Race Directors & Event Organizers
Automate your
Stop exporting CSVs. Start growing your events.
Trusted by Race Directors Across the World
Sound Familiar?
The problems you know too well
Drowning in CSV exports?
Manually exporting, cleaning, and importing registration data into your email tools and spreadsheets. Every. Single. Day.
Flying blind on capacity?
No automated alerts when events are filling up. Missed opportunities to create urgency and drive last-minute registrations.
No idea which campaigns work?
Discount code tracking means cross-referencing spreadsheets. You don't know what worked until the campaign is over.
First-timers disappear?
40% of first-time participants never return. Without automated nurture sequences, you're leaving retention on the table.
Sponsor reports take forever?
Pulling opt-in data for sponsors means manual exports, filtering, and emailing CSVs. Every time they ask.
Missing revenue attribution data?
You can't tell which campaign, channel, or referral source drove each registration. Marketing budget decisions are based on gut feel.
There’s a better way.
What We Do
From Zapier setups to custom API integrations with SMS, dashboards, and attribution — we automate the full registration workflow.
Marketing Consulting
Strategy and setup for email marketing, audience segmentation, and campaign optimization. Get more registrations from your existing audience.
- Email sequence design
- Audience segmentation
- Campaign performance analysis
- First-timer nurture programs
Zapier Integrations
Connect to 7,000+ apps via Zapier. Sync registrations to Mailchimp, Klaviyo, HubSpot, Salesforce, Google Sheets—no code required. Data flows automatically with every registration.
- 7,000+ app connections
- Map any custom registration question
- Route data by answers (first-timer, t-shirt size)
- Capacity alerts & automated campaigns
Custom API Work
When Zapier isn't enough. Direct API integrations with hourly data syncs, revenue dashboards, SMS consent tracking, and ambassador attribution — built and managed for you.
- Hourly registration syncs to Klaviyo
- Revenue dashboards in Google Sheets
- SMS consent capture & list subscription
- Ambassador & discount code attribution
Before & After
See the difference
Export CSV → clean columns → import to Mailchimp. 30 min/day.
Log in, pull report, paste into spreadsheet. Every morning.
Check dashboard manually. Hope someone notices in time.
Cross-reference codes in spreadsheet. Wait until campaign ends.
No idea which campaign drove the registration. Just guessing.
No way to capture or track SMS opt-ins from registration.
First-timers get the same generic emails as veterans.
Auto-added to Klaviyo with tags. Welcome sequence starts instantly.
Live Google Sheets dashboard updates in real time.
At 75% full, “Selling Fast” fires. At 95%, “Last Chance” goes out.
Real-time leaderboard shows every code use and revenue as it happens.
See exactly which campaign, flow, or channel drove each dollar.
SMS consent synced to Klaviyo automatically. Text campaigns ready day one.
First-timers auto-tagged and enrolled in tailored welcome sequences.
Who’s Behind This
Built by an Organizer, for Organizers
Coming from ecommerce, I was shocked at the lack of integration offered by registration providers and the lack of dynamicism in event marketing. I spent the next 4 years working and building systems that talk to each other to increase marketing output, operational efficiency, and the quality of our campaigns.
LEGWORK exists because every event organizer deserves the same automation tools that power modern ecommerce—without needing a developer on staff.
Custom Pricing for Every Workflow
Pricing depends on your platforms, workflow complexity, and integration level. Let’s find the right fit.
Custom
Tailored to your platforms, workflows, and goals
- Zapier integrations & custom API work
- All registration platforms supported
- Marketing consulting & campaign strategy
- Ongoing management, monitoring & updates
- Dedicated support
- Up and running within a week
Every project starts with a free 30-minute discovery call. No commitment required.
Let's Talk About Your Workflow
Every project starts with a free 30-minute discovery call. We’ll map your current setup, identify automation opportunities, and give you an honest assessment of what’s possible.
Most organizers are up and running within a week. No pressure, no obligations—just a conversation about what automation can do for your events.
Your data stays yours. We use secure, encrypted connections and never store registration data beyond what’s needed to power your integrations.
THANK YOU
Your message is on its way. We’ll be in touch within 24 hours — usually faster.
In the meantime, feel free to explore our services or check out our pricing.
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